Cookie Policy
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COOKIE POLICY
www.naturalbabycare.eu
What is the Cookie Policy?
This Cookie Policy, which is an extension of the Online Store Privacy Policy, covers detailed issues related to our use of cookies, pixel codes and the implementation of other internet technologies and the processing of personal data using them.
In this Policy you will find information about:
- what are cookies and what are their types,
- what internet technologies are used on our Website,
- what data we process,
- how and for what purposes we use data,
- to whom and how we send data,
- how long we store information contained in cookies.
The cookie policy of the www.naturalbabycare.eu Online Store does not constitute a source of obligations for the Visitor or Customer of the Online Store. It is for informational purposes only and does not constitute a contract or regulations. In all matters not covered by the Cookie Policy, the Privacy Policy or the Online Store Terms and Conditions apply.
Contact details.
Natural Baby Care, ul. Mostowa 19d/3, 61/854 Poznań, NIP: 786-159-40-74, REGON: 382172950, BDO number: 000559804, e-mail address: office@naturalbabycare.eu
1. Does our website use cookies?
Yes, our website, like most websites, uses cookies. The cookie policy applies to both Online Store Customers and Online Store Visitors, i.e., users who browse the Store but do not make purchases. The policy also applies to Guests, i.e., Visitors who are not registered Customers but who make purchases in our Store but do not register an account.
The Website also uses functionalities similar to cookies. Therefore, the provisions of the Cookie Policy below should also apply to these technologies.
2. What are cookies?
Cookies are IT data, particularly small text files, stored on users' end devices, such as computers, tablets, or mobile phones, which can be read by our IT system (first-party cookies) or third-party IT systems (third-party cookies). These files allow us to recognize the user's device and properly display the website to suit their individual preferences. They also enable the website to be displayed in the user's preferred language, as well as to utilize other website settings selected by the user. Cookies typically contain the name of the website they originate from, the duration of their storage on the end device, and a unique number.
A pixel is a piece of software code that allows you to track website visitors and their behavior on web pages where the pixel is placed. This can range from basic tracking of whether a person has visited a website to detailed tracking of actions such as adding a product to a shopping cart, selecting a product, submitting a form, etc. The pixel may send the collected information to a third party, i.e., the code provider.
3. For what purposes do we use cookies?
We use cookies and other internet technologies to:
- ensuring the operation, security and reliability of our Website;
- Customizing the content of the Website to the preferences of the Customer or Visitor and optimizing the use of the Website. These files enable the recording of user choices regarding language, browser, settings of selected elements of the Website, and opting out of targeted advertising, as well as recording information about the user's location;
- to facilitate logging into the Customer Account;
- analysing and creating statistics that help understand how Website Visitors use its functionalities, which enables the improvement of its structure and content;
- For advertising purposes (including remarketing and retargeting) and connecting with social media, displaying behavioral advertising using the Google Ads tool, which is designed to provide Visitors and Customers with advertising content tailored to their interests or profiles. They may also be used to display advertisements outside of the Website (including using so-called third-party cookies), i.e., from our advertising partners. Our goal is to develop an advertising offer that is attractive and beneficial to our audience. Therefore, as part of behavioral advertising, Customers and Visitors may primarily see information about products or services they have already viewed or checked on our Website.
4. Are personal data processed within cookies?
Yes, selected cookies may, in some situations, process your personal data. Personal data originating from cookies or similar technologies on our website is processed for the purposes of ensuring the website's functionality, customizing the website to the preferences of visitors and customers, and for analytical purposes. Processing is based on our legitimate interest. We would like to point out that the legal basis for processing personal data for advertising and statistical purposes will always be your additional and express consent, expressed by making a selection and checking the checkbox during the cookie consent process.
When a Visitor or Customer uses the Online Store, cookies are used to identify their browser or device. Cookies collect various types of information that, as a rule, do not constitute personal data. However, some information, depending on its content and use, may be linked to a specific person—attributing certain behaviors to a specific Visitor or Customer, for example, by linking it to data provided during Account registration in the Online Store or a specific email address—and thus be considered personal data.
5. If cookies process personal data, does the Privacy Policy apply?
Yes, in relation to information collected by cookies that may be associated with a specific person, the provisions of the Online Store's Privacy Policy relating to personal data apply, in particular those relating to the rights of the data subject.
6. Do I have to consent to the use of cookies?
When you first visit our website, you will be informed about our use of cookies. You can choose to accept them or not. If you do not accept our use of cookies, we will only use essential, technical cookies that are necessary for the proper functioning of the website. Cookies that are not technical cookies will only be loaded after you have consented to cookies (opt-in).
7. Can I change my mind regarding the use of cookies?
Of course, yes. If you have consented to our use of cookies, you may change your mind at any time and not consent to their use in the future. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal. However, please note that disabling or limiting the use of cookies may cause difficulties in using the Online Store, as well as many other websites that use cookies.
If you need our help in making the change, please write to us at: office@naturalbabycare.eu
8. How can I further manage my privacy?
If you want to further manage your privacy, here is a list of tools that may be helpful:
- cookie settings within your web browser;
• Google Chrome: Settings -> Show advanced settings -> Privacy -> Content settings -> Cookies.
• Internet Explorer cookies can be modified from: Tools -> Internet Options -> Privacy;
• Mozilla Firefox: Tools -> Options -> Privacy. - browser plug-ins supporting cookie management, e.g. ghostery,
- additional software for managing cookies,
- incognito mode in a web browser,
- behavioral advertising settings, e.g. youronlinechoices.com,
- cookie management mechanism from our website,
- Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout ,
- Google Ads Settings: https://adssettings.google.com/
- Facebook Ads Settings: https://www.facebook.com/ads/settings ,
9. Are cookies harmful?
The cookies we use are not harmful to the Visitor or the Customer, nor to the computer, mobile phone or end device used by them, so we recommend not disabling them in your browsers.
So-called harmless cookies are necessary for the proper operation of the Website and are needed to enable the functionality of the website, but their operation has nothing to do with user tracking.
Our Website also uses so-called tracking cookies to track visitors. However, these cookies do not contain information that would allow us to identify a specific user (without other data). In certain situations, we use profiling, as discussed in Section 12.
10. What own cookies do we use?
We use first-party cookies to ensure the proper functioning of the Website. Our cookies are designed to facilitate your use of our Website, and in particular, the functionality of the Store.
11. Do we use third-party cookies?
Yes. Our website also uses third-party cookies to optimize its functionality. We also use third-party cookies for analytical and statistical purposes. Cookies also allow us to tailor advertising and marketing content to your preferences. Cookies also serve to enhance the usability and personalize the content of the Online Store.
12. Do we transfer data outside the European Economic Area?
Yes, some of the third parties (as described above) with whom we work to operate and maintain our Website are based and have servers outside the European Economic Area. This may mean that your data will also be processed outside of that area and will therefore not be subject to the protection guaranteed by the GDPR. We exercise due diligence to ensure adequate protection of your data transferred outside the EEA.
In point 14, we have listed the entities with which we cooperate and indicated where they are based and whether they are covered by the provisions of the GDPR.
13. Do we use profiling?
Yes. Cookies used in the Online Store enable the Administrator to learn about Visitor preferences—for example, by analyzing how often they visit the Online Store and whether and which products they purchase. Profiling applies particularly to logged-in users, i.e., Customers. Analyzing online behavior helps us better understand your habits and expectations and adapt to your needs and interests.
Based on cookies, the Administrator also uses technology that allows advertising messages to reach Visitors who have previously visited the Online Store when they use other websites.
14. What specific cookies, pixels and IT tools do we use?
Below is a list of our partners who process your data within the European Economic Area or are covered by a decision of the European Commission confirming an adequate level of personal data protection:
Google Analytics. We use Google Analytics, provided by Google Ireland Limited (registered number: 368047), with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. This allows us to generate statistics and analyses to improve the Website.
Google Analytics automatically collects information about your use of our Site. Importantly, we have IP anonymization enabled. Therefore, Google does not receive any personal data from us that could be combined with other data about Visitors or Customers based on IP addresses.
If you are interested in details related to data processing within Google Analytics, we encourage you to read the document prepared by Google: https://support.google.com/analytics/answer/6004245.
Google Ads (formerly Google Adwords) – conversion and remarketing. We use Google Ads, a tool provided by Google Ireland Limited (registered number: 368047), with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. This allows us to draw attention to our content and offers through advertising materials on external websites. We analyze data from advertising campaigns to optimize advertising activities. Advertising materials are delivered by Google using so-called "Ad Servers." For this purpose, we use server cookies, which can be used to measure certain parameters for measuring audience success, such as ad placement or user clicks. If you access our website via a Google ad, Google Ads stores a cookie on your device. These cookies typically store the following information for analytics purposes: a unique cookie ID, the number of impressions per ad placement (frequency), the last impression (relevant for conversions after an impression), and opt-out information (indicating which user does not wish to be considered further). Cookies allow Google to recognize your web browser. We do not collect or process any personal data based on the aforementioned advertising measures. We do not obtain any other data, and we cannot identify users based on the information obtained. Due to the marketing tools used, your browser automatically establishes a connection to the Google server. Even if you are not registered with any Google services or are not logged in, it is possible that network providers may obtain and store your IP address.
We also use Google Ads remarketing, which allows us to present our website users with interest-based ads from other websites within the Google Display Network. For this purpose, Google stores cookies on the browsers of users who visit certain Google services or websites in the Google Display Network to uniquely identify a web browser on a specific device.
We encourage you to read the documents regarding GDPR and Google Ads: https://ads.google.com/intl/pl_pl/home/faq/gdpr/ .
Facebook - We also use marketing tools and chat provided by Meta Platforms Ireland, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). We use these tools to target you with Facebook ads. We do this based on our legitimate interest in marketing our own products.
In order to target you with personalized advertising based on your behavior on our Website, we use Facebook Pixel, which automatically collects information about your use of our Website in terms of the pages you view.
We do not share personal data. Information collected through Facebook Pixel is anonymous, meaning it does not allow us to identify you. It only allows us to obtain information about activities undertaken on our Website. However, please note that Facebook may combine this information with other information about you collected through your use of Facebook and use it for its own purposes, including marketing. Currently, Facebook Pixel also interacts with data from Instagram. We no longer control such Facebook activities, and you can find information about them directly in Facebook's privacy policy: https://www.facebook.com/privacy. You can also manage your privacy settings from your Facebook account.
Google Tag Manager – We use Google Tag Manager, a tool provided by Google Ireland Limited (registered number: 368047), with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. It helps us manage tags on our website. This allows us to understand how you interact with our website and how your device and browser respond. This allows us to better tailor the content and code of our website.
Google Tag Manager collects only aggregated data about tags used, performance, and system operation of our website. This does not include IP addresses or data associated with a specific person. However, the collected data, when combined with other data, may lead to a connection with a specific person.
More information about privacy and data security within this tool can be found here:
https://support.google.com/tagmanager/answer/9323295?hl=pl&ref_topic=3441532
Klaviyo – We use solutions provided by Klaviyo Inc., located at 225 Franklin St., Boston, Massachusetts 02110, United States of America. Klaviyo Inc. is listed on the Data Privacy Framework, and therefore is recognized as an entity that ensures an adequate level of personal data protection. With the help of our partner, we can conduct marketing activities. This partner also supports us in communicating with you. You can review our partner's privacy policy here:
https://www.klaviyo.com/legal/privacy
At the link below you will find contact details allowing you to submit complaints about the way in which your data is processed by Klaviyo Inc.:
Below you will find a list of our partners who process data in so-called third countries, i.e. outside the European Economic Area and in areas not covered by a European Commission decision establishing an adequate level of personal data protection:
Recharge – Our website uses tools provided by Recharge Inc., based in Santa Monica, CA 90404, 1507 20th St. Our partner is headquartered and processes data in the United States of America and does not have data protection measures in place that are consistent with GDPR. By working with our partner, you can make purchases in our store more easily by simplifying the shopping journey.
More information about how our Partner processes data can be found here:
https://rechargepayments.com/privacy-policy/
15. How long do we store cookies containing personal data?
Depending on the type, purpose and legal basis of cookie processing, the storage period of cookies ranges from 1 session to 2 years.
Cookies we collect containing personal data of Visitors who are not Customers will be stored until an objection is filed. The Administrator may delete Personal Data if it is not used for marketing purposes for 399 days, unless legal provisions require the Administrator to process personal data longer.
Some personal data may be stored longer in the event that the Visitor has any claims against the Controller or for the Controller to pursue claims or defend against claims (including those of third parties), for the limitation period specified by law, in particular the Civil Code.
In each case, the longer period for storing Personal Data shall prevail.
Cookie Policy 1.0 is effective from September 23, 2023.